Microeconomics: Explicit Cost, Economic Cost, and Opportunity Cost
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In 2018, the campaign expanded to educate teens on the dangers of e-cigarette use and had previously expanded to educate rural boys on the harms of smokeless tobacco in 2016.
Educator working with high school students?
E-cigarettes surpassed combustible cigarettes as the most commonly used tobacco product among U.
In 2018, more than 3.
Additional research shows that about 80 percent of youth do not see great risk of harm from regular use of e-cigarettes, particularly alarming considering that harm perceptions can influence tobacco use behaviors.
Campaign messages focus on educating youth that using e-cigarettes, just like cigarettes, puts them at risk for addiction and other health consequences.
Launched in 2014, the campaign strives to prevent youth who are open to smoking from trying it and to reduce the number of youth who move from experimenting with cigarettes to regular use by messaging on loss of control due to addiction, health consequences, and dangerous chemicals found in cigarettes.
In its first two years, research shows the campaign has done just that:half of whom might have gone on to become established adult smokers.
Ultimately, by preventing these kids from becoming established smokers, what is real cost and money cost early loss of life, costly medical care, lost wages, lower productivity, and increased disability.
The campaign obtained these impressive results through a carefully executed paid media strategy based on evidence-based best practices for tobacco prevention adam and eve codes, and by ensuring its messaging was designed to reach and motivate an at-risk teen audience.
For example, FDA conducts research with at-risk teens across the country to develop campaign advertising that resonates.
Near-final TV ads are tested with thousands of target audience members for perceived effectiveness and message what is real cost and money cost prior to being placed in market.
Results from this research are impressive: less than a year after launch, and the.
These results not only reinforce the importance of our public education efforts in reducing the public health and financial burden of tobacco use, but also highlight the importance of investing in tobacco-related education campaigns.
The campaign continues to air nationally across TV, radio, print, web, and social media.
Awards and Recognition "The Real Cost" has earned two Effie awards to date, including a 2015 gold Effie in the Disease Awareness and Education category and a 2017 bronze Effie in the Youth Marketing what is real cost and money cost />Shortys are prestigious, highly-coveted awards for the best work in social media.
Centers for Disease Control and Prevention CDC.
Tobacco product use among middle and high school students — United States, 2011-2015.
Morbidity and Mortality Weekly Report.
Cullen KA, Ambrose BK, Gentzke AS, Apelberg BJ, Jamal A, King BA.
Notes from the Field: Use of Electronic Cigarettes and Any Tobacco Product Among Middle and High School Students — United What is real cost and money cost, 2011—2018.
MMWR Morb Mortal Wkly Rep 2018;67:1276—1277.
Original Data Source: NYTS 2018 3.
Monitoring the Future national survey results on drug use: 1975-2017: Overview, key findings on adolescent drug use.
Ann Arbor: Institute for Social Research, The University of Michigan.
Substance Abuse and Mental Health Services Administration SAMHSA.
Department of Health and Human Services, SAMHSA, Center for Behavioral Health Statistics and Quality; 2018.
Accessed October 12, what is real cost and money cost />Monthly Population Estimates by Age, Sex, Race, and Hispanic Origin for the United States: April 1, 2010 to July 1, 2015.
Census Bureau, Population Division; 2016.
Centers for Disease Control and Prevention CDCFood and Drug Administration FDA.
Total At-risk Experimenters and Susceptible Non-trier Estimates: 2015 NYTS Dataset and Codebook.
Department of Health and Human Services, Centers for Disease Control and Prevention.
Updated October 1, 2015.
Accessed February 24, 2017.
Episode 21: Accounting Costs vs. Economic Costs
Money cost is the cost of acquiring a product or service in available cash. Real cost is the cost of the same expressed in other intangible factors, in addition to cash, such as time, labor, lost opportunity, etc. This expresses itself most often.
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